About Dan Frommer

Hello! I’m Dan Frommer, a Los Angeles-based writer and designer. I’ve been running this site in some form since 1995, when it was called FromeDome’s Page From Hell.

Here, I post links to my projects, photos, and short articles that wouldn’t make much sense elsewhere. You’ll also find the archives for SplatF, a tech news site I published from 2011 to 2014.

More about me: In March 2019, I launched The New Consumer, a publication about how and why people spend their time and money. I also advise investors and founders in the consumer, media, and tech industries.

I’ve always been more interested in startups and launching (and growing) new brands as opposed to working in legacy media.

I helped create Silicon Alley Insider in 2007 with Henry Blodget and Peter Kafka, which grew to become Business Insider and now Insider. There, I did a bit of everything: Reporting (5,700 posts) and editing, helped develop our signature voice and style, helped build the team from day zero, and even coded early versions of the site. Wired and the New Yorker wrote about our work.

More recently, I was the editor in chief at Recode, the tech and business news publication from Vox Media, and before that, the tech editor at Quartz.

Earlier in my career, I was a technology reporter at Forbes, focusing on mobile and telecom. Before that, I graduated from Northwestern University’s Medill School of Journalism, where I hosted a late-night radio show called Fromming at the Mouth.

I occasionally host a podcast, The Needle & The Mouse, with my wife Lauren Sherman — who shot this zany photo of me in Rio. I also created Points Party, a newsletter about travel and credit card points, frequent-flyer miles, and loyalty programs, which is currently on hiatus.

The best place to find me is on Twitter, where I’m @FromeDome. I’m also on Instagram and LinkedIn.