“The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far.”
— Kickstarter’s recent success with Hollywood celebrities reminds me of Twitter’s four years ago. Although I wonder how many of Ashton Kutcher’s first million Twitter followers are still active users today.